For Erte, Construction is the second component that requires experience, information and talent to establish advertising activities.
After highlighting the functionality of advertisement, it needs to be considered how to build the advertisement’s structure. Before the creative work is done, finding out about the productions, advertising tools and areas should be done according to the budget. Integrity of all the decisions done correctly; would make the idea shine bright like a diamond. This would help to convey it to the audience. Otherwise, the idea of the advertisement would not convey its message to the targeted audience no matter how creative it is.
For this reason, we have our second principle as ‘construction’ to make substantial advertisement.